Subscription services are business models that provide customers with regular access to products or services in exchange for a recurring fee. These services typically operate on a subscription basis, where users pay a fixed amount on a monthly, quarterly, or annual basis. Subscription services can encompass a wide variety of industries, including media (such as streaming platforms), software (software as a service, or SaaS), e-commerce (subscription boxes), and more. The primary appeal of subscription services is the convenience they offer, allowing users to receive continuous access to content or products without the need for individual purchases. Additionally, subscription services often provide tailor-made experiences or curated selections based on user preferences. This model benefits businesses through predictable revenue streams and enhanced customer loyalty, while consumers enjoy cost savings, convenience, and often, access to exclusive offerings.
Google offers a subscription model with an enticing first-month price of one euro to attract new subscribers. The model provides access to a wide range of exclusive, expertly curated content,…