A growth strategy is a plan or approach designed to increase the size, revenue, market share, or overall competitiveness of an organization. It entails identifying and leveraging opportunities for expansion, which can include innovations, new markets, and customer segments. Growth strategies can take various forms, such as market penetration (increasing sales in existing markets), market development (entering new markets), product development (introducing new products), diversification (expanding into new areas), and acquisition (purchasing other companies). The goal of a growth strategy is to achieve sustainable development and enhance the organization’s long-term viability and profitability.
Saint-Gobain has acquired FOSROC, a leader in construction chemistry. The acquisition strengthens Saint-Gobain's global presence and product offerings. FOSROC operates 20 production facilities and employs around 3,000 people. The company…