Digital Marketing

Digital Marketing refers to the use of digital channels and technologies to promote products, services, or brands to consumers. This encompasses a range of online activities, including search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click advertising (PPC), and influencer marketing. Digital marketing leverages various platforms such as websites, social media networks, search engines, and mobile applications to reach and engage target audiences. It allows businesses to analyze consumer behavior and preferences, enabling them to tailor their marketing strategies to achieve better engagement and conversion rates. The growth of digital marketing has transformed how companies communicate with consumers, providing more direct, measurable, and personalized interaction.